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SA 4  SUPPORT message

 

Supporting the message covers technical and practical aspects of message formulation, while detailing the message concerned presenting content in a logical storyline.

 

SA 4.1  Use precise words

The more unambiguous the language, the clearer the message. Only precise words will be understood. Speaking about “relevant” or “significant” (in common speech, not as a statistical term) content leads to misinterpretations and misunderstandings. Speaking about facts and figures will prevent them.

 

SA 4.2  Visualize facts

Messages are easier to understand, if made plausible with the help of charts, tables, graphs, or pictures visualizing the underlying facts. Even the structure of arguments might be visualized, e.g. in the form of decision trees or flow charts, rendering complex structures easier to comprehend.

 

SA 4.3  Highlight message

Visually highlight messages in the communication objects presented – namely in charts, tables, graphs, and pictures. This facilitates comprehension and reduces the time needed to understand complex situations. In most cases, it should be possible to highlight the important parts of the content by underlining the most important facts or emphasizing interesting details. Objects and pages without highlighting indicators tend to be statistical instead of reporting material.

 

SA 4.4  Name sources and link comments

Footnotes for explanations (e.g. explanations of abbreviations) and for naming sources increase the credibility of the content shown. They can be omitted from slides projected on the wall, but must be included in written reports.

Comments on report and presentation pages should be numbered and assigned to the corresponding text to facilitate comprehension.

 

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