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SA 2  Deliver Message


Delivering the message means answering the question asked at the end of the introduction. Be sure to avoid mundane messages. Your message rather detects, explains, or suggests something your report or presentation later explains in detail.


SA 2.1  Avoid mundane messages

Mundane messages, such as: "Our project has four phases” or "We had a peak in April," will lead to reports going unread and presentations merely endured. Messages should be clear, interesting, and quantified whenever possible. Messages must be proven by the report or presentation.


SA 2.2  Detect, explain, or suggest

Messages in reports and presentations can have different characteristics. In order for a message to be understood, it must be a complete sentence. E.g., “Sales down” could mean that our sales went down or that we forecast decreasing sales or even that our competitor suffered lower sales. Preferably, our message should not be merely a detection, rather an explanation, and – if possible – a recommendation that will be explained or discussed.


Since detections are statements that can be checked for accuracy, they should be formulated as precisely as possible. Suggestions can be derived from detections and their corresponding explanations. The figure on the left shows a classification of messages with examples from the business environment.





SA 2.3  First deliver the message, then explain it

Every report, every presentation and every single page or exhibit can be summed up with a clear overall message. In presentations, the speaker should always say his message first and then explain or prove it. If the message comes at the end of a presentation, the audience will have difficulties following the storyline.




© 2015 IBCS Association. Except where otherwise noted licensed under Creative Commons BY-SA 4.0 International.